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Websites and the World Wide Web - what are they?

The Web, or World Wide Web (www) is a series of linked (by hyperlinks) documents that can be accessed via the internet.

The web and internet are often confused but are actually two different things - the web is the network of documents that is hosted on the internet, which is a giant network of computers that can communicate with each other. The web as we know it came about in the late eighties, an invention of British physicist Tim Berners-Lee, then an employee of Cern in Switzerland. The first browser was made available to the public a couple of years later, allowing anyone in the world to access 'The Web'.

To access the internet, a user requires a computer, an internet connection and a program known as a browser, which allows your computer to interpret web resources. Viewing a webpage requires the user to type in a 'Domain name' or URL into a browser to go directly to any given site, or navigate to a Search engine. Search engines constantly crawl the web for any document they are able to access and record content from each of those pages, ranking them by how relevant and suitable they are to the user searching, based on what they're searching for. Originally, websites were only able to display information with limited functionality, but as the technology has grown, so has the capability of the web and websites to interact with users and to query any number of data sources, resulting in the web being the necessity in each of our lives it is today.

Could you imagine going a day without checking your social media accounts, making a purchase from one of the millions and millions of online shopping sites, or managing your daily admin via an email account or online banking? I certainly couldn't!

How about Multimedia Content?

In a recent survey it has been revealed that multimedia content holds a user's attention for more than twice as long as traditional written/text content, and in an attempt to keep users engaged for as long as possible, more and more websites are adopting an array of multimedia to get across their message.

Modern users of the internet are becoming more selective when it comes to how they prefer their content delivered with four times as many web users would prefer to watch a video than to read about it, and the technology is driving that demand. By the end of this year, it is estimated that 74% of all internet traffic will be video.

Thanks to the fast paced development of home/business/mobile internet connectivity and the capability of devices to integrate with that, it is now possible for live media to be streamed to a standard desktop/mobile/tablet even when the user is on a bus or in a park. This gives the business owner and the website designer the perfect opportunity to deliver content in increasingly exciting and engaging ways. 360 degree videos, live streaming of events, interactive animation, gaming, the list is endless.

Maddison Creative web design Newcastle can not only incorporate any existing multimedia content you may have into a website, but we can also produce/create/develop stunning interactive media to bring your website to life, enthralling and engaging your customers in equal measure.

What's the market like for eCommerce and good web design?

The eCommerce sector in the UK is huge and steadily growing. UK online sales increased by an estimated 15% last year. 77% of people who went online made a purchase, with an average order value of around £78.

Around a third of e-commerce traffic in the UK is on a handheld device. In terms of mobile traffic distribution, a third is on tablets while the remaining two thirds is on a smartphone, which is a result of the increase in size of the screens on mobile phones.

Investments in digital advertising are also on the rise. Last year they represented almost exactly half of the total advertising spend in the UK, and this is expected to climb another 10% by 2020. Given the growth of e-commerce in the UK, it is normal that more and more advertisers are choosing to dedicate a more significant part of their advertising spend to online channels.

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