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Search Engine Optimisation and why you need to give it serious t

What can a website say about your brand?

You only have one opportunity to make a first impression, and for most businesses, your website is the first point of contact that many customers have with your brand, so it's vitally important that your website reflects well on your business.

With the average time an internet user spends on any one webpage being around just eleven seconds, you don't have long to convince them that you are not only reputable (and internet users are particularly cynical in this day and age - and who can blame them with so many unscrupulous people lurking in the more dimly lit corners of the web!), but you are trustworthy, conscientious, that they won't receive any nasty surprises, that your service or product will be of good quality and if there's a problem you will deal with it courteously. If they have even the slightest inkling that you may not tick all of those boxes, then they will quickly jump ship and try your next competitor, and you'll never hear from them again!

On the other hand, should you get your website/branding combo right, then you can give your brand any character and tone of voice you wish, irrespective of the location and size of your business.

Maddison Creative web design Newcastle are specialists in the use of shapes, photography, colour and typography in order to encourage internet users to feel the way your want them to feel about your business and website, whether it's an entertainment brand that you want people to associate with energy, passion and excitement, or a health spa where you want people to feel at ease, relaxed and empowered. Emotion plays a large part in online user behaviour/experience and so it's vitally important you capitalize on that in order to get the most from your website.

How about Multimedia Content?

In a recent survey it has been revealed that multimedia content holds a user's attention for more than twice as long as traditional written/text content, and in an attempt to keep users engaged for as long as possible, more and more websites are adopting an array of multimedia to get across their message.

Modern users of the internet are becoming more selective when it comes to how they prefer their content delivered with four times as many web users would prefer to watch a video than to read about it, and the technology is driving that demand. By the end of this year, it is estimated that 74% of all internet traffic will be video.

Thanks to the fast paced development of home/business/mobile internet connectivity and the capability of devices to integrate with that, it is now possible for live media to be streamed to a standard desktop/mobile/tablet even when the user is on a bus or in a park. This gives the business owner and the website designer the perfect opportunity to deliver content in increasingly exciting and engaging ways. 360 degree videos, live streaming of events, interactive animation, gaming, the list is endless.

Maddison Creative web design Newcastle can not only incorporate any existing multimedia content you may have into a website, but we can also produce/create/develop stunning interactive media to bring your website to life, enthralling and engaging your customers in equal measure.

Can you update and develop my existing website, built by someone else?

Yes, not only can we build you a website from scratch, but we can also work with what you already have to increase performance, update any branding you might have, or bring the technology up to speed. Essentially we can give it a new lease of life!

What's the market like for eCommerce and good web design?

The eCommerce sector in the UK is huge and steadily growing. UK online sales increased by an estimated 15% last year. 77% of people who went online made a purchase, with an average order value of around £78.

Around a third of e-commerce traffic in the UK is on a handheld device. In terms of mobile traffic distribution, a third is on tablets while the remaining two thirds is on a smartphone, which is a result of the increase in size of the screens on mobile phones.

Investments in digital advertising are also on the rise. Last year they represented almost exactly half of the total advertising spend in the UK, and this is expected to climb another 10% by 2020. Given the growth of e-commerce in the UK, it is normal that more and more advertisers are choosing to dedicate a more significant part of their advertising spend to online channels.

More answers to web design questions...

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