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Web design consultancy and brand development

How much does a website cost to design and build?

Because of the nature and the scope of websites it's a very difficult question to answer without drilling down into the nature of the project and what is required. There are so many variables involved in the building of a website. One analogy would be houses; You can't go into an estate agent and ask how much a house costs. You can't even ask how much a semi-detached house costs because an enormous number of factors need to be taken into consideration - its location, has it got a garden, and if so, how big is the garden? Whether it has double glazing and central heating, what the decor is like. How new is the boiler, and is it in an area prone to flooding? Once you get into specifics, then the estate agent could quite easily tell you that a house in this location, in this condition with these fixtures and fittings and a garden this size is worth X, and it's the same with a website.

What Maddison Creative web design Newcastle can do, though, is once we've had a chat about what you're looking for, we can work out how long it will all take and give you an up-front cost with the guarantee that if the project takes longer, or is more work than anticipated, then providing the scope of the work involved doesn't change (ie there are no further requests or changes to the original brief), then the cost will not escalate, so you can budget in advance of the work, safe in the knowledge that it will not escalate.

Graphic Design for the web

Often, graphic design is used as another term for 'print design' ie. design for printed communications; leaflets, posters, brochures, logo design, magazine layouts and advertising. However, in 2017 there is so much crossover between website design (digital design or even 'graphic design for the web') and graphic design, it's very difficult to tell where one ends and another begins. Often the same designer will be responsible for online and offline creative, blurring the lines even more. Generally though, a designer will specialise in one discipline (either web or print) but will need to be able to be comfortable with the other in order to succeed in design.

How about Multimedia Content?

In a recent survey it has been revealed that multimedia content holds a user's attention for more than twice as long as traditional written/text content, and in an attempt to keep users engaged for as long as possible, more and more websites are adopting an array of multimedia to get across their message.

Modern users of the internet are becoming more selective when it comes to how they prefer their content delivered with four times as many web users would prefer to watch a video than to read about it, and the technology is driving that demand. By the end of this year, it is estimated that 74% of all internet traffic will be video.

Thanks to the fast paced development of home/business/mobile internet connectivity and the capability of devices to integrate with that, it is now possible for live media to be streamed to a standard desktop/mobile/tablet even when the user is on a bus or in a park. This gives the business owner and the website designer the perfect opportunity to deliver content in increasingly exciting and engaging ways. 360 degree videos, live streaming of events, interactive animation, gaming, the list is endless.

Maddison Creative web design Newcastle can not only incorporate any existing multimedia content you may have into a website, but we can also produce/create/develop stunning interactive media to bring your website to life, enthralling and engaging your customers in equal measure.

Why should my business worry about having a website?

There is an ever increasing reliance on websites globally, especially in the UK where over 87% of adults use the internet. Around 99% of adults aged between the ages of 16 and 24 are online, and as they get older, this internet savvy audience will replace the current crop of more traditionally internet-cautious middle-aged and elderly people who can find the technology confusing, having been brought up prior to its existence.

People now turn to the internet before exploring any other channel for a wide range of needs, including shopping, leisure activities, watching live streamed media, participation in online communities information gathering and gaming. Largely because of its convenience, availability, cost, versatility and adaptability.

You cannot get this kind of global exposure with any other kind of media. And if you're looking to target people in your area and surrounding areas (any area in fact!) you can target them using tailored advertising campaigns. If you marry this with Google's (other search engines are available) search algorithms, you can ensuring that only people who are interested in what you have to say/sell visit your site, so you don't waste their time, and they don't waste yours. And with great interactive design and functionality, once they're there, you can ensure they keep coming back!

With the increasing popularity of mobile devices, what are responsive websites and how is web design affected?

Two out of every three minutes spent online in the UK are users browsing on either a smartphone or a tablet. 13% of adults in the UK browse the internet exclusively using their smartphone, 2% more than browse exclusively on their desktop computer.

In the last two years tablet internet use grew by almost a third, and in the same two year period smartphone use grew by 78%, while desktop internet use has decreased.

The way people use smartphones to access the internet has revolutionized the way websites are built. Long gone are the days that companies were happy to have customers browse their full, desktop version of their site on their smartphone, causing users to zoom in and out of areas of the page that interested them, struggling to click on the tiny text links to navigate. If you're building a website for the modern internet user, the likelihood is that if they don't view your site exclusively on their mobile device, they'll at least check you out via their iPhone or Android phone before sitting down later at their computer to have a more in-depth look.

This is why most clients want a 'mobile-first' approach to their website, whereby you ensure that everything looks and behaves beautifully on a mobile device before considering a desktop version, and if something has to compromise, it certainly won't be the mobile site.

A 'responsive' website is one that adapts to the device it's being viewed on, whether that is a desktop computer, a mobile phone or a tablet. The content is then displayed in a way that is optimized for said device, improving user experience.

Is it possible to work remotely with Maddison Creative web design Newcastle?

So you're based in Manchester - wouldn't it be better to recruit a Manchester based web designer to build your new website rather than Maddison Creative web design Newcastle?

Because of the nature of the web, of web design and the technologies we have at our disposal nowadays there really is no necessity to physically restrict yourself to people and businesses that happen to be based around you any longer. You can choose a company based anywhere in the world and it won't be any more difficult to work with them than it would be the company next door.

150 years ago in the California gold rush, people flocked to the rivers of the Sierra Nevada in order to make their fortunes. So many people relocated in fact that it was said that it wasn't the gold prospectors who made fortunes, it was the hoteliers, and the bars and the stores selling picks and shovels and bedding that cleaned up, because of the massive influx of people. Nowadays, the 'gold rush' would more than likely be a digital one (think of the dot com bubble in the early 2000s), and those hoteliers and traders would go without because the 'prospectors' would search for 'gold' from the comfort of their own homes and offices.

If we were building a website for someone it's not uncommon to have a teleconference over the internet in the morning with three people hundreds or even thousands of miles apart, once we're all happy, we all switch off and get to work at our desks, by the end of the day some progress has been made, we jump on to a product design program like InVision where we can share screens and attach comments to a visual, we'll continue to instant message each other via Skype, have another Webex call over the net the following morning, the website will then be built, sanity checked by sharing it around our closed group on Slack, user tested via What Users Do and launched and despite being in constant contact throughout the entire process, the first time any of us meet is at the launch party!

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