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Advertising on social media

Why should my business have a presence on the world wide web?

In the UK, around 87% of adults are frequent users of the web, which includes over 99% of young adults from the ages of 16 to 24, who, as time progresses, will eventually replace the older generations who are traditionally more reluctant to get online.

The ease-of-use, accessibility, cost, flexibility and versatility of the web has resulted in the web being the first port of call for people considering any number of recreational and admin activities such as online banking, entertainment, shopping, socialising, dating and gaming.

It's this exposure that the web is able to afford your business that is so valuable. You simply won't get the opportunity for your business to be put in front of such a wide audience irrepsective of their geographical location, all of whom are potential customers. Additionally, should you prefer not to make your message that far-reaching, you can restrict the promotion of your website (via the use of tailored keywords and online marketing tools) to just potential customers in your area. The nature of search engines, and their ranking criteria ensures that when a customer arrives at your site, they have a fair idea of what you're all about and what they're going to get when they arrive. It's your job to ensure they're wowed when they arrive!

What are the benefits of advertising my business dynamically online via a website?

One of the great features of promoting your business via the web is that you can add to your site almost instantaneously. You could think of an idea for a promotion one lunchtime and but close of business it can be live, with little or no lead time and no costly printing to contend with.

Unlike printed media and traditional advertising methods, if you publish your website and you decide that your offer is no longer available, your prices need to change or you want to change your messaging, you can do it quickly, easily, and more importantly very cost effectively 'on-the-fly', allowing you to be as reactive and as responsive to market forces as you wish.

Similarly, if you have something time-sensitive you wish to communicate to your customer base, you can add it to your site where it can be made live immediately, and once it's no longer needed it can be taken down just as quickly.

You no longer need to scrap boxes and boxes of flyers, or have expensive TV or radio commercials remade. You simply contact your web manager/designer, let them know what the update is, and they will update hassle free. Should you have opted for a CMS (Content management system) website where you have the ability to update the content yourself, then it's even easier! You simply log in to the admin area, navigate to the page in question, edit your text, hit save and you're done!

How do I find out more about Multimedia content and web design?

It has been suggested in a survey recently that multimedia content on a webpage holds a client's attention for more than twice the duration of regular written content. In an age where the main aim of a website is to keep a visitor interested for long enough to draw them into your proposition, this could play a key part in your online success.

Four times as many users of the world wide web would prefer to watch a video than read an article about any given subject, and that is being fuelled by the technology. By the beginning of next year it is presumed that almost three quarters of internet traffic will be stremaing video content. Web users are becoming much more selective about how they would like their content delivered and they are being given a vast amount of choice.

As a result of the advancement in internet connectivity (both tethered and mobile) and that devices are sufficiently powerful to be able to integrate with that connectivity and the transfer of files that that will allow, it's possible for live and other media to be streamed even when the user is on a boat, at the top of a hill, in church, wherever! This gives website content managers and web designers the chance to deliver content in ever more engaging and immersive methods - Live streaming of events, gaming, animation, 360 media, HD video, the list goes on and on.

Not only can Maddison Creative Web Design Newcastle help you promote any existing multimedia you may already have - perhaps from a tv commercial or offline event - online, but we can also create truly engaging interactive multimedia to wow visitors to your website.

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