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How about Multimedia Content?

In a recent survey it has been revealed that multimedia content holds a user's attention for more than twice as long as traditional written/text content, and in an attempt to keep users engaged for as long as possible, more and more websites are adopting an array of multimedia to get across their message.

Modern users of the internet are becoming more selective when it comes to how they prefer their content delivered with four times as many web users would prefer to watch a video than to read about it, and the technology is driving that demand. By the end of this year, it is estimated that 74% of all internet traffic will be video.

Thanks to the fast paced development of home/business/mobile internet connectivity and the capability of devices to integrate with that, it is now possible for live media to be streamed to a standard desktop/mobile/tablet even when the user is on a bus or in a park. This gives the business owner and the website designer the perfect opportunity to deliver content in increasingly exciting and engaging ways. 360 degree videos, live streaming of events, interactive animation, gaming, the list is endless.

Maddison Creative web design Newcastle can not only incorporate any existing multimedia content you may have into a website, but we can also produce/create/develop stunning interactive media to bring your website to life, enthralling and engaging your customers in equal measure.

How do we go about building a website, and what web design is involved?

The process that ends up with a successful, beautifully designed, fully functional, well marketed and promoted usually begins with a great idea. Whether this idea is a product or service, or something to plug a gap in the market, a way of making money or something that entertains people - this idea is the key to making your project a success. You need to have a realistic expectation of what success looks like and a plan of how you're going to get there. You could have the best website in the world, and if your idea is a duffer, it's going to flop.

Once you have this idea and plan, an idea of how you're going to measure success, backed up with a good bit of market research you can think about how you're going to push your idea online. (The internet has become that significant that to not have a website in this day and age is not an option!). That's when Maddison Creative web design Newcastle comes in. We can help you with expert industry knowledge of what works and what doesn't. What can be achieved, and how we can achieve it. What you're going to need, how long it will take and how much it's all going to cost. We will generally then come up with a site structure, with a number of levels, and a flat design/visual/creative. Once these two key elements have been agreed then we set to work putting the two together and voila! You have a website. The hard work doesn't stop there though. Many people think that you build a website, and you can then sit back and watch it work its magic year after year. Unfortunately it's not like that - a website (and its search engine performance) are a living, breathing animal. You have to tend to it, update it, improve it, add to it and love it, otherwise it won't perform to it's maximum and you won't get most from it.

From a practical point of view, you need a domain (an address for your website so people can find it), you need a hosting company to provide you with space on one of their servers (a computer that you can access via the internet) and you need the files you create, nicely arranged into folders. Once you have all these, you attach your domain name to your server, and software that allows you to FTP (File transfer protocol) or upload your files onto your server. Once they're up there then the world can see your site and you're off!

Maddison Creative web design Newcastle can arrange all of this for you - we have great relationships with a number of hosting companies, and we use the latest FTP software, so it's not something you need to worry you - it's included in all new website packages. If you have an existing website and you like to keep the domain name and/or hosting provider, that's not a problem either, we can simply use your existing setup to upload the new site to.

Can you update and develop my existing website, built by someone else?

Yes, not only can we build you a website from scratch, but we can also work with what you already have to increase performance, update any branding you might have, or bring the technology up to speed. Essentially we can give it a new lease of life!

Is it possible to work remotely with Maddison Creative web design Newcastle?

So you're based in Manchester - wouldn't it be better to recruit a Manchester based web designer to build your new website rather than Maddison Creative web design Newcastle?

Because of the nature of the web, of web design and the technologies we have at our disposal nowadays there really is no necessity to physically restrict yourself to people and businesses that happen to be based around you any longer. You can choose a company based anywhere in the world and it won't be any more difficult to work with them than it would be the company next door.

150 years ago in the California gold rush, people flocked to the rivers of the Sierra Nevada in order to make their fortunes. So many people relocated in fact that it was said that it wasn't the gold prospectors who made fortunes, it was the hoteliers, and the bars and the stores selling picks and shovels and bedding that cleaned up, because of the massive influx of people. Nowadays, the 'gold rush' would more than likely be a digital one (think of the dot com bubble in the early 2000s), and those hoteliers and traders would go without because the 'prospectors' would search for 'gold' from the comfort of their own homes and offices.

If we were building a website for someone it's not uncommon to have a teleconference over the internet in the morning with three people hundreds or even thousands of miles apart, once we're all happy, we all switch off and get to work at our desks, by the end of the day some progress has been made, we jump on to a product design program like InVision where we can share screens and attach comments to a visual, we'll continue to instant message each other via Skype, have another Webex call over the net the following morning, the website will then be built, sanity checked by sharing it around our closed group on Slack, user tested via What Users Do and launched and despite being in constant contact throughout the entire process, the first time any of us meet is at the launch party!

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